Inception® is formulated with animal or fish protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal or fish protein in their diets. At Inception®, we ensure our first two ingredients are animal or fish protein. We want to give your canine companions everything they need for a long and happy life with you.

Inception® Fish Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages including the growth of large size dogs (70 pounds or more as an adult).

Inception® is formulated with animal or fish protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal or fish protein in their diets. At Inception®, we ensure our first two ingredients are animal or fish protein. We want to give your canine companions everything they need for a long and happy life with you.

Inception® Pork Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for Adult Maintenance.

Inception® Pork Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages except growth of large size dogs (70 lb. or more as an adult).

Inception® Chicken & Pork Meal Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages except growth of large size dogs

(70 lb. or more as an adult).

Inception® Chicken Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages except growth of large size dogs (70 lb. or more as an adult).

Inception® Fish Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages including growth of large size dogs (70 lb. or more as an adult).